How Zohran Mamdani’s campaign used positive messaging to inspire a broad coalition of support
Throughout my life, when it comes to politics, no one in my personal life would describe my outlook as especially positive. I am a product of the times, and the times haven’t seen a lot to be very happy about if you’re interested in leftist politics, or the environment, or generally the well being of humanity.
Something began to change my outlook this past year though, and it wasn’t that Donald Trump got re-elected, in many ways cementing the complete degradation of our two-party system which has been decaying for generations. What changed for me personally was that after several years of being a mostly inactive to passive member of Democratic Socialists of America, I decided to truly engage in community action and get involved in ways that were, at first, pretty uncomfortable for me.
When I finally decided to show up to an event, I was quite literally immediately welcomed with open arms by several different comrades. The first social I joined, I was introduced to one of the most remarkable things about DSA, it is an inherently friendly cohort of people open to learning and hearing others tell their stories and share their experiences. Once you get your bearings, there is an immense sense of joy in coming together to debate and solve problems, facilitate events and organize community members around issues you care about.
In public meeting rooms, on zoom calls, and in streets all over our country, there are volunteers giving their time, passion, energy and expertise to building a mass movement to make their communities stronger, more equitable, more diverse and more healthy, and that is an unbelievably inspiring thing to witness and be a part of.
In an era of violently divisive politics, Zohran is showing that there is not only space for positive messaging, but this approach to leftist politics resonates with a diverse coalition of voters. Mamdani’s campaign, bolstered by the work of New York City’s DSA chapter, was a flawlessly executed campaign that not only educated people about his policies, but about the wider socialist theory that informed them.
This week I’ve been inundated by messages from politically disengaged and dismayed friends all expressing an unfamiliar feeling; hope. Their disbelief that Mamdani could win even in the face of corporate PAC’s and lobbyists lining up behind Cuomo, and even in the face of mass media working against him.
Democratic Socialists of America members all over the country this week are rejoicing as this win gives more proof to our theory of change; when we activate our organizational muscle and bring our message to the people in our communities, we can win elections and we can help to bring about the change we want to see.
Let this victory be a launching pad for a million more activists who are seeing, likely for the first time in their lives, a truly generational moment for socialist politics in the United States. Join us, let’s continue to build this movement.